Although many of those who grew up at the start of the event, Y2K fashion has officially been revived. A simple scroll on TikTok will show you that Gen Z has embraced the shiny look resplendent with rhinestones, low waist, and lots of skin. For Resort 2022, Adeam designer Hanako Maeda has joined the peloton of designers looking to put their own twist on the trend, but in a way true to her tasteful emerging label. “When you look at TikTok or the next generation, that’s too literal an interpretation for me,” she said. “So I wanted to do it in a way that was more acceptable to teenagers or adults at the time.”
As a teenager, she was inspired by her own wardrobe when she grew up in Azabu, Tokyo, listening to grunge and punk music and wearing a school uniform. Because of this personal history, you’ll have to really squint your eyes to find any recognizable Y2K characteristics, although that’s likely to appeal to a wider range of customers than a literal interpretation. In the first look, she reinvented a uniform cardigan and flannel pants into a convertible knit top with a wide collar and removable cuffs, with pleated gingham chiffon pants. Maeda also says she wore oversized shirts as dresses at the time; this look is shown here as shirt dresses and t-shirt dresses with tie details along the waistline. Some of the more obvious early nods are the trompe-l’oeil double belts, placed over flowing midi skirts and denim minis, which mimic a teenager’s sagging jeans in a way that will please. to the refined client of Adeam.
Some references are more 90’s, like the dress with a pleated gingham skirt and a white tie at the waist, and a top that looks like a t-shirt over a flannel shirt. The latter is distinctly feminine and paired with white pants and slip-on loafers, suggesting, like the rest of the collection, that the punk has grown up and secured a penthouse on the Upper East Side.