Facebook is testing live audio rooms in Taiwan as a solution to take on the social audio competitor Clubhouse and plans to introduce a range of public figures and creators to generate content, including podcasts and other tools to streamline creation, Bloomberg reported Tuesday (May 11).
The social media giant will soon launch a trial that will enable group voice conversations similar to Clubhouse as Facebook makes its way to its tool available in Messenger and the Facebook app. The company also plans to integrate its Stars in the audio chat product and will allow fans to purchase tokens to support their favorites, just like they do on the Twitch live streaming platform.
The clubhouse has grown in popularity amid the COVID-19 pandemic. Its informal, voice-only application was highlighted with lectures from notable figures like Elon Musk. Facebook is also considering sharing audio files for jokes and trivia. The Clubhouse app has been available on iOS for a year and is now also available for Android smartphone users.
In March, Facebook Shops said its ecommerce portal stores had passed one million sellers and more than 250 users. Facebook introduced Stores in May 2020 for e-commerce and social selling.
How it all works out remains to be seen. “We are working hard to open up to everyone! Anyone can join an existing user’s invitation or join the waitlist to reserve your username. “
Facebook announced in April that it would launch tools to compete with Clubhouse, with the company looking to increase its investment in audio features over the next few years. Other social platforms have attempted to launch their own versions of Clubhouse, including LinkedIn and Slack Technologies.