Maude Apatow teams up with Asos and Adidas Originals for a new campaign.
The “Euphoria” actress has been tapped by the online retailer for her latest Adidas Originals resort collection. Apatow heads the campaign for the collection, which was photographed while the actress was on vacation in Europe.
The Asos x Adidas Originals resort collection features 22 nautical-inspired pieces including polo shirts, cropped tees, halter tops, leggings, shorts, jumpers, bucket hats and backpacks featuring the Adidas crest from 1949. Many styles are designed in a navy or red stripe print, which gives a nod to a nautical theme.
Apatow is seen in the countryside at various locations in Italy and France. In one image, she is seen lounging on a beach chair reading Asos magazine while wearing the cropped white t-shirt and red shorts from the collection. Another campaign image shows Apatow walking down a European street wearing an all-navy sporty look.
This is Apatow’s first fashion partnership; however, the actress has been at the forefront of fashion week since the launch of “Euphoria” in 2019, including for designer brands like Thom Browne, Armani Privé, Saint Laurent and more.
“Euphoria” was Apatow’s lead role. When the HBO show debuted, Apatow spoke with WWD about taking on the role of Lexi.
“We are really similar. I am more reserved and shy. I didn’t have a super crazy experience in high school. I was a bit more shy and stayed indoors,” she said. “[On the show] I’m kind of keeping everyone afloat instead of having my own chaos. But then you will see later what happens.
The Asos x Adidas Originals collection costs between $35 and $65 and is available through the online retailer.
PHOTOS: Maude Apatow in the Asos x Adidas Originals Resort campaign