Say a final farewell to the selfie capital, Northern Liberties.
Vesper Day Club — a decade-old private pool, party spot and Instagram destination for the city’s tan decor — has fallen into the wrecking ball in recent weeks. Photos of the demolition circulating online show a mountain of debris surrounding the empty, shallow pool that was known to attract revelers during the summer.
The city issued demolition permits in July to prominent developer Ori Feibush, whose company acquired the two parcels that made up the site earlier this year, according to public records. OCF Realty has submitted plans to build 36 single-family residential units filled with parking and patios on the site of the multi-storey swim club. Construction should begin before the end of the year.
Alas, Feibush said the plans for the new accommodations would not include private pools.
“It’s just houses,” he said, noting that single-family units are in short supply amid booming apartment growth in the northern Liberties.
Vesper’s property could not immediately be reached for comment. According to the swimming club’s website, however, the club is moving for the summer of 2023.
The name-changing club has been instrumental in the rise of North Liberties.
Vesper has undergone no less than four makeovers since opening on Germantown Avenue in 2011, debuting as the Arrow Swim Club under the ownership of Piazza developer Bart Blatstein, selling season passes for the extravagant price of $1,000 per summer. The company then morphed into the North Shore Beach Club, followed by Monarch Swim Club, and finally Vesper. And while the names have changed, the pool’s ethos over the years has remained stable, attracting a gym-toned crowd with jugs of frosé and a four-foot pool that sometimes felt less designed for swimming than for being. seen.
The popular summer spot was no stranger to drama. Under various owners, the club’s private parties were known to get a bit out of hand, and in 2017 the then-owner sued his predecessor in federal court for allegedly selling “fake memberships” at $250 a pop.
The cost of admission has become more accessible over the years, with Vesper offering day passes for $40 to $50. But the swim club continued to market itself as a stylish, upscale venue with a strict dress code.
Vesper’s next home remains unknown.