“The plan was not to create a social network,” says Clubhouse founder

So far, the app doesn’t care about generating revenue, including no ads, although it has added some payment processing methods.

Davison admits that the experience takes work, but says the company is hiring to keep up with interest: “We’re down to about 85 years old. Earlier this year, we started to grow much faster than we expected. The service just wasn’t ready for this scale.

However, the team remains tiny compared to the thousands of hours of content being created there every day.

Despite obvious challenges, the Clubhouse boss remains steadfastly optimistic about the potential of his app and its users.

The team is adding new features meant to professionalize some of the rougher edges in the app. People will now be able to play and download shows with features called “Reply” and “Clips”, for example, which could encourage an experience more akin to listening to a podcast than an endless stream of consciousness. amateur users.

“When you give people the tools to create, they’ll blow your mind,” Davison says. “Look at YouTube in 2005, it was that explosion of Cambrian creativity. And YouTube 16 years later is nothing like it was then because the people are amazing.

As the lockdown eases, Davison argues there is an opportunity for the app as people return to commuting to work, immersing themselves in discussions on their car or train commute. “This will only accelerate the growth of audio,” he says.

Based on its current state, there is no shortage of Internet users ready to speak on the Clubhouse platform. The real challenge will be making sure that enough of them have something interesting to say to keep the others hooked.

About Richard Chandler


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